Industry City Summer Campaign 2021
![NY239 - 2nd St & Avenue A 2[1].jpg](https://images.squarespace-cdn.com/content/v1/58f12717e4fcb501942b72f0/1628130555420-H14PMSPTGTLJDJB6HQB9/NY239+-+2nd+St+%26+Avenue+A+2%5B1%5D.jpg)
![NY186 - Bowery btw Houston St & Bleecker St A[1].jpg](https://images.squarespace-cdn.com/content/v1/58f12717e4fcb501942b72f0/1628130554812-50APD754MF35P7VQTDC4/NY186+-+Bowery+btw+Houston+St+%26+Bleecker+St+A%5B1%5D.jpg)
Industry City Summer Campaign 2021: Choose Your Adventure
Role: Art Direction, Graphic Design, Creative Direction
Industry City is a 6 million sq ft creative ecosystem of experiences, eateries, events, and everything in between. By quantifying the different experiences at Industry City, the Industry City Summer Campaign prompts viewers to choose their own adventure at Industry City. The campaign was executed in both digital and outdoor advertising.
As a result, the foot traffic at Industry City is back to 95% of pre-covid foot traffic, and the weekly website traffic is increased by 45%.
Campaign Landing Page here