Love Yourself / Katt Wu

Love Yourself / Katt Wu (跟自己相爱 / 伍嘉成)

Role: Art Direction, Graphic Design

Love Yourself (跟自己相爱) is the lead single from Chinese Pop Star Katt Wu (伍嘉成)‘s upcoming album. Love Yourself is a song about self-care and embracing your identity. The concept of the cover design is based on a quote from Katt Wu himself during a TV show: ”I am willing to go against the world to embrace and love myself.” The childhood photo of him was reworked into a part of the illustration under the setting of a little prince going against the universe to reflect the message of the song.

As part of the release plan, Katt Wu also invited 12 of his friends in the entertainment industry to share their childhood photos. They were given a new life with simple doodling and assigned each of them with a superpower. The fans were asked to guess who these celebrities are and it was trending on Weibo.

Listen to the song here